Why do You (God) love souls always, Swami?

[Shri Bharath Krishna asked: Swami, I have been wanting to ask this question for a long time. Your love is Unimaginable❤. You are continuously sacrificing, taking birth after birth without even a break, sometimes multiple births at a time. But we souls are continuously cheating You birth after birth for millions of Janmas. Still Your love doesn't diminish even a bit!

I won't ask about How You can Love like this because You are God and it is Your very nature. But I want to ask this question. Why do You (God) love us (Souls) Swami? Please forgive me because I am asking this question out of my ignorance.]

Swami replied: - The nature of God is to help every soul as far as possible. Even if God punishes a sinner, the reason behind it is only love of God to reform the soul through any possible way. Even anger of God is basically love only. The Veda says that God is the embodiment of love (Raso vai saḥ).

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